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The Dairy & Beef Hub

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Be part of The Dairy Hub

The Dairy & Beef Hub

As we build on the success of previous years, LAMMA 2026 will continue this incredible growth through showcasing the best in agricultural machinery, technology and equipment in one professional venue.

Powered with Farmers Guardian and Dairy Farmer, we are launching the Dairy & Beef Hub, the focal point of all things cattle at LAMMA.

Thousands of dairy and beef farmers are looking for the latest equipment, technology, and solutions to enhance their business.

With a world class venue, extensive marketing reach and an industry-leading event team, LAMMA has entered a league of its own. In 2025:
✓ 11% of registrants were dairy farmers
✓ 38% of these managed herds of 300+
✓ 21% of registrants were beef farmers

There are a very limited number of spaces in the Dairy & Beef Hub for LAMMA 2026, so fill out your details and one of our team members will be in touch shortly.

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How will exhibiting benefit my company?

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Customer potential

Top-class customer potential

40,000 attendees with 63% being the main decision maker or influencer on-farm. 38% of our attendees are farm business owners and 12% are contractors. 98% of 2023 exhibitors gathered new customer contacts, whilst 77% either took orders on their stand or expect positive post-show business.

View Attendee Demographics

Media coverage

Huge media coverage

Our marketing team will help you every step of the way in promoting your presence and LAMMA offers huge media coverage for your company. Our marketing campaign reached an audience of 6.7 million, with press coverage in 67 farming titles and a social media reach of 4.9 million, plus TV and radio coverage on BBC and ITV.

View Marketing Report

Networking

Unrivalled networking

LAMMA is where the farming industry connects to share ideas and showcase UK farming on a global scale. From manufacturers and suppliers to farmers and advisors, the business connections made at LAMMA are long-lasting, helping to grow your business and keep ahead of an ever-changing industry.

View Show Features

Don't just take our word for it, hear what our exhibitors have to say...

New Holland

Bednar

Kubota

Drone Ag

Valtra

Krone

Next steps?

Complete the stand enquiry form by clicking the button below and one of the team will be in touch.

They'll talk to you about your goals, why you're considering exhibiting at LAMMA and how we can work together to get the best return for your business.

Enquire about a stand

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Registration Sponsor

Safety Revolution

NAAC Lounge Sponsor

DIT

Export Advice Hub

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Charity Partner

RAF

Innovation Award Sponsors

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