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The UK’s Premier Agricultural Machinery and Technology Show

20 - 21 January 2027, NEC, Birmingham

Register your interest for 2027  Request the floorplan

 

WELCOME TO LAMMA SHOW 2027

The LAMMA Show returns on Wednesday, 20 January, 2027, from 8.00am-6.00pm and Thursday, 21 January, 2027, from 8.00am-4.30pm at the NEC, Birmingham.

LAMMA is the UK's premier farm machinery show, connecting farmers across a range of sectors with pioneering companies offering cutting-edge agricultural machinery, technology and equipment.

Explore the dynamic showcase featuring more than 800 exhibitors unveiling the latest innovations in tractors, combines, arable and grassland machinery and embrace the opportunity to look at a wide range of new technology, services and tools tailored to all sectors of agriculture.

Witness exclusive machinery launches, UK debuts and a collective display of both global brands and niche manufacturers, all under one roof.  

Gather your team and attend LAMMA 2027 to embrace opportunities to network, do business, conduct market research and enrich knowledge with the insights from experts.

Registrations are subject to a £10 + VAT entry fee *card payments only


WHY EXHIBIT

WHY EXHIBIT

WHY VISIT

WHY VISIT

Discover why LAMMA 2027 is the must-attend event for the agricultural industry. With thousands of visitors, hundreds of exhibitors and the latest machinery and technology on show, the scale speaks for itself:

800+

Exhibitors

45,000+

Attendees

11+

Show features

12

Halls full of Exhibitors

2026 Exhibitors

Explore the dynamic showcase featuring more than 800 exhibitors unveiling the latest innovations in tractors, combines, arable and grassland machinery and embrace the opportunity to look at a wide range of new technology, services and tools tailored to all sectors of agriculture. 


 

View the Exhibitor List

Make the most of your experience

Learn from our seminars and workshops

Learn from our seminars and workshops

At LAMMA, visitors have the unique opportunity to learn directly from industry leaders and experts. These individuals possess a wealth of knowledge and experience in the farming machinery industry, offering insights, expertise, and practical advice during seminars, workshops, and presentations.
Grow your network

Grow your network

LAMMA provides an excellent platform for networking and establishing meaningful connections within the farming machinery industry. Attendees can interact with fellow professionals, exhibitors, suppliers, and potential partners or clients.
View the latest & greatest developments in the farming machinery industry

View the latest & greatest developments in the farming machinery industry

LAMMA showcases the latest and greatest developments in farming machinery. Visitors have the chance to explore a wide array of cutting-edge equipment, technologies, and products from various exhibitors.
  • It was a great show for us, networking and looking at farm machinery. We found some very useful items we intend to purchase and found out a lot of good information, highly recommend.
    Core Agri Contracting
  • LAMMA is great to be able to connect with customers. LAMMA is hugely important to our sales and marketing campaigns. It's a great opportunity to showcase our products. We use LAMMA to help people engage with our brand and products.
    Kubota
  • LAMMA is incredibly important to our marketing and sales strategy. We don't exhibit at as many shows as we used to but LAMMA is a crucial part of the farming calendar.
    FENDT

Event Features

Explore a diverse range of event features designed to inform, inspire, and support every part of the agricultural community.

This year, CropTec and Low Carbon Agriculture are co-located with LAMMA, bringing even more innovation, expertise, and industry insight under one roof. From cutting-edge crop production knowledge and sustainability solutions to hands-on machinery demos, expert seminar sessions, career development opportunities, and dedicated livestock hubs.

Each feature helps visitors gain practical insights, discover new technology, and connect with the people shaping the future of UK agriculture. Whatever your focus, our event features offer something valuable for every forward-thinking farmer and rural business.

 

Event App

Event App

Demo Zone

Demo Zone

Seminar Programme 

Seminar Programme 

Innovation Trail

Innovation Trail

Future In Farming Zone

Future In Farming Zone

Dairy & Beef Hub

Dairy & Beef Hub

2026 SHOW HIGHLIGHTS

A record breaking LAMMA!

Over 45,000 attendees flocked to the NEC for LAMMA 2026, marking the highest attendance record in the shows 44-year history. For the first time, the show joined forces with CropTec and Low Carbon Agriculture Show, creating an expanded hub of information and innovation under one roof. Alongside a wide range of machinery launches, live demonstrations, and seminar sessions, several new features debuted in 2026, including a Dairy & Beef Hub, Innovation Trail and the Future in Farming Zone, all designed to support the next generation of farmers.

LAMMA is the UK's foremost event for agricultural machinery, technology, and equipment innovation. As the leading platform for the farming community, LAMMA 2026 offered an unmatched opportunity to explore a dynamic showcase of over 800 exhibitors, unveiling the latest in tractors, combines, arable and grassland machinery, all under one roof, together with CropTec and the Low Carbon Agriculture Show.

Take a look at the highlights from this year’s show!

THE LATEST NEWS FROM LAMMA

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Agriconnect Events Calendar

Welcome to the Agriconnect Events Calendar, your go-to resource for staying up to date with the most important agriculture and rural industry events across the UK. Whether you're a farmer, rural business owner, or agribusiness professional, this calendar highlights our key shows, and conferences where you can connect, learn, and grow your network.

Land Leisure & Tourism Show
4 – 5 November 2026
NEC, Birmingham
The UK's largest event for innovation and growth in the tourism industry

Bringing together holiday parks, attractions, hospitality and rural businesses to drive growth and diversification.
Visit Website
Farm Business Innovation
4 – 5 November 2026
NEC, Birmingham
The UK's only event dedicated to farm diversification, income growth and rural entrepreneurship.
Visit Website
LAMMA
20 – 21 January 2027
NEC, Birmingham
The UK’s leading farm machinery and technology show.
Visit Website
CropTec
20 – 21 January 2027
NEC, Birmingham
Exploring innovation in arable farming, from AI and robotics to crop science.
Visit Website
Low Carbon Agriculture
20 – 21 January 2027
NEC, Birmingham
Dedicated to low-carbon farming practices, renewable energy and sustainable agriculture.
Visit Website

GETTING HERE

The National Exhibition Centre is an exhibition centre located in Marston Green, England, near to Birmingham and Solihull. It is near junction 6 of the M42 motorway, and is adjacent to Birmingham Airport and Birmingham International railway station.

THE COUNTDOWN TO LAMMA27 BEGINS

Kramp

Registration Sponsor

everywhen

NAAC Lounge Sponsor

FCN logo

Charity Partner

RAF

Innovation Award Sponsors

hutchinsons

CropTec Theatre Sponsor

UK Agri-Tech Centre

Start Up Hub

Agriconnect shows scroller