An Efficient Online Sales Service

An efficient advertising process

Like many other machine dealers, WekoAgro wanted to save time advertising their machines.

The challenge of having to upload the same ads on several portals and then remember to delete them when the machines were sold, was a large job in a busy day. It was a time-consuming process, and there was always a risk that they lost track of their ads.

Therefore they started the implementation of WEBMACHINES.

A helping hand in everyday life that has significantly increased efficiency for Jesper Knudsen, service technician and responsible for WEBMACHINES at WekoAgro.

As Jesper says: "We do not make the same work over and over again. Now we can put images and texts somewhere, and then it is automatically pushed out on the different portals, and we can control which portals we want it out on."

It has made a big difference to their advertising process and has saved them a lot of time, which they can now spend on other tasks.

Time that is especially appreciated during busy seasons.

WEBMACHINES

WEBMACHINES makes it possible for you to handle the advertising of machines centrally from the DSM system. Everything from creating the machine add to taking it down again - completely automatically.

Better management of own data

With Webmachines WekoAgro gets the best possible database. And even if it is not obvious on a daily basis, as Jesper says, it adds value.

"We don't pay much attention to data quality, but it is clear that we now have control over our own data ."

On the other hand, he now notices a clear difference when a machine is sold. In the past, he had to manually remove the machine advertisement when a machine was sold, but no longer.

WEBMACHINES automatically removes the ads as soon as a sales order is made in the DSM system, which saves both Jesper and potential buyers time.

"We would ideally like to avoid or at least minimize the calls for machines no longer for sale."

Great value for their business

By having WEBMACHINES implemented, WekoAgro has achieved saved time and better management of their data, which has great value for their business. Jesper says: "Primarily it saves time in uploading all the pictures and specifications for machines - we do not need to upload it 3 times."

They now spend only one-third of the time posting ads, as they can create one add and copy it over to the other portals they want to use.

Portals that currently include Maskinbladet, Mascus, Traktorpool, Agriaffaires and WekoAgro's own website.

A good dialogue with JMA

Although he had to get used to the system, Jesper still praises the collaboration with JMA: "We have had a really good dialogue with JMA. We came up with some ideas for how we think it has to be, and of course JMA had some ideas, and together we found good solutions which was implemented successfully down the road."

All in all, the collaboration with JMA and the use of WEBMACHINES has been a success for WekoAgro, who now spend their time and resources more efficiently in their business.

And are you asking if he would recommend WEBMACHINES?

Then the answer is clear: "Yes, it is clearly an advantage to be able to control it all from one place. We can go in and target our ads, so if we only want foreign channels, we can specifically just turn this on."