16 Mar 2022

LAMMA 2022 will be ‘worth the wait’

The LAMMA Show returns to the halls of Birmingham NEC on May 4 and 5 for its long-awaited 40th anniversary event. More than 600 exhibitors and tens of thousands of leading farmers from across all sectors and regions are expected to visit over the two days.

Originally planned for January, the show was postponed amid concerns over the Omicron variant of Covid-19. However, with all restrictions now lifted, LAMMA 2022 is going ahead unhindered allowing the agricultural industry to reconnect after a difficult couple of years.

Chris Taylor from the NFU said he and his colleagues were looking forward to seeing visitors:

“The NFU is delighted that LAMMA has secured new dates in May to enable this key agricultural event to go ahead in 2022. It’s more important than ever that we make up for the many lost face to face opportunities due to the pandemic, and LAMMA presents us with the opportunity to engage with thousands of our members over the two days.”

Kubota will be using the event to unveil its M6-001 Utility series tractor range. Marketing manager Rob Edwards said LAMMA had the 'presence and scale’ to showcase its new products, as well as positively promoting the wider industry and machinery sector.

“We want to show what we are doing as a business and have exciting things to showcase. LAMMA is a great place to do that,” he said. "We like LAMMA and it represents the scale and significant profile of the industry, and that is a positive for us."

James Hudson of agricultural engineers JF Hudson agreed:

“It feels good to be coming back. This is our first trade show for two years and a chance to connect and launch new products. People in the sector are very resilient and innovative, there have been many changes and developments within agriculture so we are also looking forward to seeing what other exhibitors are showcasing.”

The team from farm machinery manufacturer McHale was also pleased about the event’s return, said Eoin Clarke:

“LAMMA has always been a good show for McHale. Although the dates changed, we are happy to support the show and look forward to meeting our customers and dealers again in May.”

Nichola Bell, Marketing Lead at Agriconnect said:

“We are so excited to be opening the doors to LAMMA 2022 at last and promise it will be worth the wait! As well as getting up to date with the latest machinery, technology and other innovations across nine halls visitors can enjoy some nostalgia in our new Classics Zone supported by Classic Tractor magazine.

“Our anniversary celebrations will showcase the incredible progress made across the industry since the first LAMMA Show 40 years ago. We will more be announcing more exciting new features in the coming weeks.”

The Classics Zone will take visitors on a brief history of agricultural machinery with its fascinating line-up of vintage tractors and implements. Conversely the Farming 4.0 trail will highlight cutting edge innovations being introduced across the industry including smart tech for livestock, big data and AI. Follow the trail to see technology in action and learn how it is helping agriculture towards its Net Zero goal. The Farm Safety Zone programme includes updates on legislation and technology that help businesses ensure they are in-line. Greg Hopkinson from BASIS will discuss the importance of being proactive with farm safety and Stephanie Berkley of Farm Safety Foundation will outline the work it is doing to put safety first and foremost.

Export opportunities are the focus of the International Export Advice Centre. Hear from trade experts and advisers about how they help agri-tech businesses reach markets across the globe.

Sponsored by Kramp, registration for LAMMA 2022 is free of charge and available at https://www.lammashow.com

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